The Blog Council is hiring — Executive Director / Community Manager (VP level)

Posted by Social Media Business Council Staff on December 30, 2008

Blog Council Executive Director

Lead the Global Adoption of Social Media in Big Companies

(UPDATE: This position has been filled.)

We’re looking for a senior executive who will provide day-to-day leadership and management for the Blog Council (http://www.blogcouncil.org).

The Blog Council is an organization for senior executives in charge of social media at the largest corporations in the world. Members include Allstate, Coca-Cola, Dell, General Electric, Home Depot, Intel, Mayo Clinic, Microsoft, Molson, Nestle, Nokia, Procter & Gamble, Robert Wood Johnson Foundation, UPS, United States Coast Guard, Walmart, and Wells Fargo.

We support those people who are teaching big companies how to listen and engage with their customers and communities. If you think blogging and social media is important, imagine what you could do with truly committed leaders providing big budgets and lots of people to do it right. Our members are awesome people doing great work, and you’ll really like them.

You will have responsibility for all programs, fundraising, and day-to-day management functions. This is a fast-growing organization looking for a leader to take it to the next level. Our primary goal is increasing the quantity and variety of member benefits, including online and teleconference discussions, webinars, member meetings, collaborative projects, and publications.

You are a proven community leader or association executive with a track record working for corporate-backed organizations. You should have strong knowledge of social media, blogs, and marketing. You should be comfortable and experienced working with the SVP-level contacts at Fortune 500 companies on a daily basis.

We’re looking for solid management experience, preferably in a similar organization or community with budget exceeding $2 million. You should have the skills and experience necessary to be the primary executive responsible for all day-to-day management of the organization. This is not a learn-on-the-job situation.

The Blog Council is a division of GasPedal: http://www.gaspedal.com. It’s a great place to work. This is a full-time job in Chicago.

How to Apply

Send cover letter, resume, and salary requirements by email to Andy Sernovitz at andy@gaspedal.com. The subject of your email should read: “BC101. Executive Director, Your Name”

Social media case study: Intel, presented by Ken Kaplan at BlogWell

Posted by Social Media Business Council Staff on December 30, 2008

Come to BlogWell on January 22 in Chicago where you’ll hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard - all for $200.

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.

Here’s the video, slides and audio of Ken Kaplan’s BlogWell San Jose case study presentation, “From Grass Roots to Global Scale: The Four Phases of Social Media at Intel,” where Ken describes how Intel’s culture has helped its large and diverse base of employees jump into social media:

Video:

Click to play

Slides:

Audio:

Download the MP3 audio file here.
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American Red Cross displays impressive social media lineup

Posted by on December 30, 2008

Corporate Social Media Case Study: the Red Cross

The American Red Cross is a huge brand in its own right, so it makes sense that the organization would fully embrace social media.  In a recent post, Claire Sale (the Red Cross “social media guru”) shared some of the different ways that individuals can interact with the brand:

• American Red Cross iGoogle theme (The theme rotates disaster relief photos throughout the day)
• A custom Red Cross avatar for Facebook, Twitter, LinkedIn, etc.
• A Red Cross Banner
• An embeddable Red Cross PSA for Facebook, your web site, etc.
• An invite to become a supporter on Facebook, YouTube, Flickr, Twitter, Ammado, SocialVibe, or LinkedIn.
• Ten American Red Cross chapters with blogs of their own

Learn more:
American Red Cross: ‘crossify your life

Roundup of upcoming Blog Council member events

Posted by Social Media Business Council Staff on December 29, 2008

Here’s a rundown of the upcoming member events the Blog Council will be hosting:

• January 6 — Guest Show and Tell with Ellis Booker: Best Examples of BtoB Corporate Social Media
• January 13 — Show and Tell with Megan Parker: How GE Started Using GEReports for Investor News
• January 22 — BlogWell Chicago

Note:These events (except for BlogWell Chicago) are member-only. However, watch this space for details on upcoming public events. Interested in joining the Blog Council? We’d love to have you on board. Give us a shout.

The Blog Council is hiring — Executive Director / Community Manager (VP level)

Posted by Social Media Business Council Staff on December 29, 2008

Blog Council Executive Director

Lead the Global Adoption of Social Media in Big Companies

(UPDATE: This position has been filled.)

We’re looking for a senior executive who will provide day-to-day leadership and management for the Blog Council (http://www.blogcouncil.org).

The Blog Council is an organization for senior executives in charge of social media at the largest corporations in the world. Members include Allstate, Coca-Cola, Dell, General Electric, Home Depot, Intel, Mayo Clinic, Microsoft, Molson, Nestle, Nokia, Procter & Gamble, Robert Wood Johnson Foundation, UPS, United States Coast Guard, Walmart, and Wells Fargo.

We support those people who are teaching big companies how to listen and engage with their customers and communities. If you think blogging and social media is important, imagine what you could do with truly committed leaders providing big budgets and lots of people to do it right. Our members are awesome people doing great work, and you’ll really like them.

You will have responsibility for all programs, fundraising, and day-to-day management functions. This is a fast-growing organization looking for a leader to take it to the next level. Our primary goal is increasing the quantity and variety of member benefits, including online and teleconference discussions, webinars, member meetings, collaborative projects, and publications.

You are a proven community leader or association executive with a track record working for corporate-backed organizations. You should have strong knowledge of social media, blogs, and marketing. You should be comfortable and experienced working with the SVP-level contacts at Fortune 500 companies on a daily basis.

We’re looking for solid management experience, preferably in a similar organization or community with budget exceeding $2 million. You should have the skills and experience necessary to be the primary executive responsible for all day-to-day management of the organization. This is not a learn-on-the-job situation.

The Blog Council is a division of GasPedal: http://www.gaspedal.com. It’s a great place to work. This is a full-time job in Chicago.

How to Apply

Send cover letter, resume, and salary requirements by email to Andy Sernovitz at andy@gaspedal.com. The subject of your email should read: “BC101. Executive Director, Your Name”

Use a blog to respond to news in real-time

Posted by Social Media Business Council Staff on December 29, 2008

Corporate Social Media Case Study: Nortel

One reason it’s important to have a blog is to respond to breaking news as it happens.  When the Wall Street Journal recently published a story saying that the company was seeking legal advice on a potential bankruptcy filing, Nortel’s New Media Manager Bo Gowan immediately responded and posted a story on the company’s Buzzword blog to clarify the news as it was happening.  “To be clear,” Gowan wrote, “Nortel’s Ronald Alepian expressed to the WSJ that no bankruptcy filing is imminent.”

Learn More:
Nortel Buzzboard: Today’s Wall Street Journal Story on Nortel

Blogging to show some holiday spirit

Posted by Social Media Business Council Staff on December 24, 2008

With the Christmas holiday a day away, sometimes it’s great to blog for fun and to show off a little.  GE’s Global Research team recently did with pictures and video showing how the team built a working 6×15 OLED (organic light-emitting diode) Christmas tree.  They’re geeks, they’re having fun, and there may not be too much ROI you can derive from it except the joy and satisfaction of showing your team’s pride and joy off for the world to see.

Learn More:
First ever OLED Christmas tree

GasPedal and the Blog Council staff wishes everyone a joyful and restful holiday season!

Social media case study: Cisco, presented by John Earnhardt

Posted by Social Media Business Council Staff on December 23, 2008

Come to BlogWell on January 22 in Chicago where you’ll hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard - all for $200.

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.

Here’s the video, slides and audio of John Earnhardt’s BlogWell San Jose case study presentation, “Why Vlogging is Better than Blogging,” where John discusses how Cisco is using video blogging (vlogging) as an authentic and transparent way to communicate with a myriad of audiences:

Video:

Click To Play

Slides:

Audio:

Download the MP3 audio file here.
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Best Buy CMO asks fans to help critique new ads

Posted by Social Media Business Council Staff on December 23, 2008

Best Buy’s CMO Barry Judge recently asked fans to critique the company’s upcoming holiday TV ads after posting early sneak previews on his blog.  In his post, Barry gives a behind-the-scenes “what we were thinking” explanation at for the messaging on each ad, and then asks for feedback.  “The clips are below and as always, I welcome your comments,” he writes.  “I am learning a lot from what people have said in responses to other posts I have written.”

Learn More:
Barry Judge: Three Stories - Final Three Cuts

Roundup of upcoming Blog Council member events

Posted by Social Media Business Council Staff on December 22, 2008

Here’s a rundown of the upcoming member events the Blog Council will be hosting:

• January 6 — Guest Show and Tell with Ellis Booker: Best Examples of BtoB Corporate Social Media
• January 13 — Show and Tell with Megan Parker: How GE Started Using GEReports for Investor News
• January 22 — BlogWell Chicago

Note:These events (except for BlogWell Chicago) are member-only. However, watch this space for details on upcoming public events. Interested in joining the Blog Council? We’d love to have you on board. Give us a shout.