Blog Council Member Unconference

Agenda

Date & Time Events
Oct. 28
7 - 9pm 		Fabulous First Night Fusion Feast
Come out for a magnificent Chinese fusion feast at the Sino Restaurant & Lounge (377 Santana Row, Suite 1000, San Jose).  Amidst plates of delicious food and drinks, you’ll meet important new business contacts, make new friends (and meet up with old ones), and connect with all the right people. Dinner is included with registration, so don’t sit in your hotel room. Keep the Blackberry packed, bring your business cards, a friendly smile, and a big appetite!
Oct. 29
8:00am - 9:00am		 Registration, Breakfast, and Networking
9:00am - 9:15am Welcome and Introduction
9:15am - 10:15am

Debate the Proposal: You Should Double Your Social Media Budget in a Bad Economy

More than ever, we need to make a clear and compelling case that now is the time to increase support and investment in social media programs. Let’s have a group discussion and debate the proposal you should double your social media budget in a bad economy.
10:15am - 10:30am Break
10:30am - 11:50am Peer to Peer Discussion
We have identified six specific supporting arguments to the proposal that you should double your social media budget in a bad economy. Let’s break into small working groups to fill out the proof points and then reconvene to share the results.
11:50am - 12:00pm Group Photo
12:00pm - 1:00pm Lunch and Networking
1:00pm - 1:10pm Unconference Introduction

Don’t just sit back. This is your meeting. You’re not just the audience, but you’re a participant as well. You decide which topics to sit in on based on what interests you the most. This is the time to roll up the sleeves and get down to business. What’s issues are top of mind and of pressing concern?
1:15pm - 2:00pm Unconference Session 1
  • Sean Cheyney, AccuQuote - Analytics: Techniques to Measure ROI
  • Elizabeth Rice, Mayo Clinic - Using Video in Blogs
  • Paul Squires, E.ON - Social Media in Regulated Businesses
2:00pm - 2:10pm Break
2:10pm - 2:55pm Unconference Session 2
  • Molly Schonthal, Nokia - Communicating with Bloggers
  • Debbie Curtis-Magley, Gaining Advocates at the C-Level
  • Hilary Weber, Kaiser Permanente - Integrating Your Brand and Your Blog 
2:55pm - 3:05pm Break
3:05pm – 3:50pm Unconference Session 3
  • Lindsay Lebresco, Graco - Blogging and Managing a Crisis
  • Jessica Fredrickson, Walmart - If Twinkies and Roaches can Survive a Nuclear Bomb, Lawyers can Survive Blogging
  • Paula Drum, H&R Block - Managing Brands Across Communities
3:55pm – 4:40pm Member Exclusive! A Private Conversation with Guy Kawasaki

Before there was blogging, there was Guy Kawasaki.

Learn from the man who singlehandedly created the idea of modern corporate evangelism and formed an intensely loyal fan base around several successful brands. As a guest of the GasPedal and the Blog Council, Guy will share with members the behind-the-scenes stories of how he created and promoted Alltop, his new encyclopedia-like resource center of blogs.
4:45pm – 5:00pm Final Summary and Adjourn