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Blog Council Member Meeting
and Unconference 5

Member Meeting 5 Agenda

Date & Time Events
June 23
7 - 9 PM		 First Night Feast and Kick-Off
We’ll kick things off with an Italian feast at Il Fornaio (1265 Battery St., San Francisco) the night before our private Member Meeting. It’s a great opportunity to meet and re-connect with your fellow members before a big day of brainstorming, discussion, and collaboration.
June 24
8-9 AM		 Registration, Breakfast, and Networking
9-9:10 Welcome and Introduction
9:10-10:15 Morning Discussion: Your Employees & Social Media
Our focus for this meeting is the involvement of employees in your corporate social media plan. We’ll discuss best practices for the biggest issues:

  • Employee training programs
  • Creating policies
  • Personal blogging vs. professional/official statements
  • When employees leave
  • Dealing with HR & Legal

As a group, we’ll discuss the best practices that lead to success in each of these categories, and what pitfalls to avoid.
10:30-11:00 Panel Discussion
A panel of Council members, including Dell’s Lionel Menchaca, Cisco’s Jeanette Gibson, and Intel’s Bob Duffy, will talk about highlights of their companies’ social media programs, so we can examine specifics on handling these issues.
11:00-11:50 Small Group Discussion
We’ll break into five groups to discuss the details of each category, for detailed discussion on each of the five main categories. Each group will develop a checklist of the main takeaways for each discussion. We’ll recap the highlights from each group, then GasPedal will compile and refine the checklists to share with the entire Council.
11:50 AM-12 PM Group Photo
12-1 PM Lunch and Networking
1-1:15 Unconference Introduction
Don’t just sit back. This is your meeting. You’re not just the audience, but you’re a participant as well. You decide which topics to sit in on based on what interests you the most. This is the time to roll up the sleeves and get down to business. What issues are top of mind and of pressing concern?
1:15-2 Unconference Session 1

  • Measuring ROI
  • Breaking down silos: PR vs. Media Relations vs. Marketing vs. Customer Service…
  • Finding where the conversations are taking place
2-2:10 Break
2:10-2:55 Unconference Session 2

  • How to structure a corporate social media team
  • Dealing with Legal
  • Twitter strategy
2:55-3:05 Break
3:05–3:50 Unconference Session 3

  • Imagining corporate social media in 2014. What’s next?
  • How to engage Field/Sales in social media
  • Best practices for content optimization
3:50-4 Break
4-5 Member Exclusive! - Special guest round table discussion
We’ll end the day with a special guest speaker who’ll join us in a casual roundtable discussion. Past guests include Guy Kawasaki, Seth Godin, and Emanuel Rosen.
5 PM Adjourn