Avoid getting “brand-jacked”

Posted by Blog Council Staff on August 14, 2008

Valeria Maltoni, Conversation Agent, gives great advice for avoiding a “brand-jacking”.

“Regardless of the social channel, when a company or business does not speak for itself, it creates an opportunity for someone else to use their voice. Call it image or reputation, a brand is an asset, it matters to your bottom line. The digital space is still very much like the wild, wild, west - a lot of unclaimed territory exists.”

“Look at it as an opportunity to invest in re-energizing your brand through customer conversations. Worry less about selling, start telling, sharing, being present - step forward and own your brand, or someone else may take it for a spin.”