Blogs and Communities Jumpstart the Conversation

Posted by on September 25, 2008

According to a study published on eMarketer and conducted by Harris Interactive for Alloy Media, 23% of college students indicated they heard about new products primarily from blogs and online communities.  A whopping 99% heard about them via word of mouth from friends and family.

This doesn’t mean blogging is dead.  Far from it. The lesson is clear: for new products and services, blogs and online communities act as the catalyst for word of mouth that takes place face-to-face with others people trust the most: friends and family.

eMarketer graph on college students WOM

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Welcome to the Social Media Business Council blog, where we write about the business of blogging and social media at the corporate level. We’re passionate about ethics, transparency, and continual learning.

The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs. Members gain instant access and advice from the heads of social media at the world’s largest brands and collaborate with one another in a friendly, productive, and private environment.

The SMBC is a GasPedal project, a company that teaches word of mouth marketing to companies of all sizes.

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