Blogs and Communities Jumpstart the Conversation
Posted by on September 25, 2008
According to a study published on eMarketer and conducted by Harris Interactive for Alloy Media, 23% of college students indicated they heard about new products primarily from blogs and online communities. A whopping 99% heard about them via word of mouth from friends and family.
This doesn’t mean blogging is dead. Far from it. The lesson is clear: for new products and services, blogs and online communities act as the catalyst for word of mouth that takes place face-to-face with others people trust the most: friends and family.
Comments (0)
No comments yet, be the first!
Post a comment...
We do moderate comments -- learn more