Corporate Blogs Talk about the Future

Posted by on November 14, 2008

It can be fascinating to read about the future on a corporate blog.  Many who work in large organizations can use blogs to write about long-term issues that aren’t often reported in traditional media.

For example, Susan Promislo recently wrote a post on the Robert Wood Johnson Foundation’s blog about a massively multiplayer online role-playing game (MMORPG) hosted by the Institute for the Future.  The game uses social media to allow experts and other participants to imagine what life might be like in the year 2019.  Since RWJF is a health organization, Susan calls out her obvious interest in the health scenario that posits a world overcome by a respiratory infectious disease.

Read Susan’s post at the RWJF Pioneering Ideas blog…

Disclosure: Robert Wood Johnson Foundation is a member of the Blog Council, but we would have linked to them anyway because we think they’re great. Read our disclosure policy.

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Welcome to the Social Media Business Council blog, where we write about the business of blogging and social media at the corporate level. We’re passionate about ethics, transparency, and continual learning.

The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs. Members gain instant access and advice from the heads of social media at the world’s largest brands and collaborate with one another in a friendly, productive, and private environment.

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