Early adopters look to grow and expand blogging efforts

Posted by Blog Council Staff on July 23, 2008

According to BtoB magazine early adopters are looking at different ways to expand their blogging efforts. BtoB recently interviewed several Blog Council members that they consider to be key bloggers and social media experts. One major focus of the early adopters is to take their blogging global. Bob Pearson, Dell VP-communities said, “Companies doing a really good job in global b-to-b [blogging] will be darn close to being in 10 languages.” Others, such as SAP’s Mike Prosceno, VP-social media relations, look more towards evangelist participation versus their original attempts at executive blogging. Annie Rodkins, Intel’s program manager for web marketing reports that they “are starting to see a gradual shift in the organization whereby blogging and other conversational marketing activities are called out as part of an employee’s job description, and participation in these activities is recognized as a contribution in the employee’s performance evaluation. The importance of this step cannot be underestimated if an organization is truly committed to blogging.” Thanks to Todd Cabral.