Forrester reports Web 2.0 purchasing controlled by IT

Posted by Blog Council Staff on July 25, 2008

According to the Forrester report, Web 2.0 purchasing decisions are controlled by the IT department and not marketing. The study reports that 59% of IT decision makers are familiar with blogs and 35% are personally using the technology. Although not all IT decision makers are completely familiar with it, 40% report that Web 2.0 will have an impact on business. Thanks Larry Dignan