When a major division of GE re-organizes itself, it’s a big deal. The company used its GEreports blog to post an in-depth explanation of GE Capital’s re-org. Rather than simply rehashing a press release, the post goes into detail on why changes were made, features a link to the new org chart, and includes a video interview with COO Bill Cary and Communications Director Marissa Moretti explaining the changes.
Welcome to the Social Media Business Council blog, where we write about the business of blogging and social media at the corporate level. We’re passionate about ethics, transparency, and continual learning.
The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs. Members gain instant access and advice from the heads of social media at the world’s largest brands and collaborate with one another in a friendly, productive, and private environment.
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