MySpace is McDonald’s channel of choice

Posted by Blog Council Staff on July 24, 2008

It’s the Big Mac’s 40th anniversary, and McDonald’s wants to revive the ad that aired 40 years ago-but instead of hiring an agency to rework the melody of the once-popular jingle, McDonald’s has turned to its customers. The “Big Mac Chant-Off”, a contest run on MySpace, has received more than 1,000 submissions, and public voting will select a winner from the five finalists this Tuesday. The winner’s song will be featured in a McDonald’s ad later this month. Thanks Stephanie Clifford