ROI Proof Point: Social Media Improves Reputation, Boosts Customer Satisfaction
Posted by on October 6, 2008
Two-thirds of companies that adopted social media reported improved customer satisfaction. That’s one of the key findings in a recent study from IT consultancy Avanade. While the summary focused mainly on organizational challenges, this and other key data reveal a direct link between social media adoption and ROI increases.
Other key findings included:
- 64% reported an improved reputation in the marketplace
- 2 in 5 companies tied an increase in sales directly to social media adoption
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