ROI Proof Point: Social Media Improves Reputation, Boosts Customer Satisfaction

Posted by on October 6, 2008

Two-thirds of companies that adopted social media reported improved customer satisfaction.  That’s one of the key findings in a recent study from IT consultancy Avanade.  While the summary focused mainly on organizational challenges, this and other key data reveal a direct link between social media adoption and ROI increases.

Other key findings included:

  • 64% reported an improved reputation in the marketplace
  • 2 in 5 companies tied an increase in sales directly to social media adoption

Read the report

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Welcome to the Social Media Business Council blog, where we write about the business of blogging and social media at the corporate level. We’re passionate about ethics, transparency, and continual learning.

The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs. Members gain instant access and advice from the heads of social media at the world’s largest brands and collaborate with one another in a friendly, productive, and private environment.

The SMBC is a GasPedal project, a company that teaches word of mouth marketing to companies of all sizes.

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