Social media case study: Walmart, presented by Jessica Fredrickson, Suraya Bliss and John Andrews at BlogWell

Posted by on January 7, 2009

Come to BlogWell on January 22 in Chicago where you’ll hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard - all for $200.

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.


Here’s the video, slides and audio of Jessica Fredrickson, Suraya Bliss and John Andrews’ BlogWell San Jose case study presentation, “Connect and Share with 200 Million of Your Closest Friends,” where they share Walmart’s social media goals and how they connect with their large customer base:

Video:

Slides:

Audio:

Download the MP3 audio file here.

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BlogWell San Francisco - June 23, 2009



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Welcome to the Social Media Business Council blog, where we write about the business of blogging and social media at the corporate level. We’re passionate about ethics, transparency, and continual learning.

The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs. Members gain instant access and advice from the heads of social media at the world’s largest brands and collaborate with one another in a friendly, productive, and private environment.

The SMBC is a GasPedal project, a company that teaches word of mouth marketing to companies of all sizes.

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