The C-Suite “Gets” Social Media
Posted by on November 13, 2008
85% of C-suite executives believe social media provides an opportunity to increase revenue and/or margins. Those are among the key results from a 2007 Economist Intelligence Unit report on Corporate Web 2.0. Other key findings include:
- 68% believe that Web 2.0 methods and tools are the single biggest factor changing the ways their company interacts with customers
- 49% believe that Web 2.0 methods and tools have the largest effect on how employees interact with each other and their company
- 60% of the surveyed companies reported they are inviting customers to contribute content or plan to do so by the end of 2009
Comments (2)
Posted by rumplestiltskin on Nov 17th 2008
2007 was, like, decades ago…curious why you would post this now…
Posted by Michael E. Rubin, Blog Council on Nov 18th 2008
Current data for this year is still a little hard to come by. Until 2008 numbers come in, it’s always helpful to have data on what the C-suite is thinking.
Thanks for the comment.
Cheers,
Michael
—-
312-932-9000 / michael@blogcouncil.org / twitter: merubin
I am a Blog Council employee and this is my personal opinion.
Post a comment...
We do moderate comments -- learn more