Tracking your companies “return on influence”
Posted by Blog Council Staff on August 4, 2008
Marc van Bree, of the Chicago Symphony Orchestra, discusses the metrics of blogging and social media. According to Marc, “First, an organization needs to find out what it is trying to accomplish. Are you spreading a message, building a community, raising awareness, forging relationships? From there, find out what to measure.” Marc outlines several “metric” areas to track:
- Activity
- Community
- Conversation
- Participation
- Connectedness
- Content
Read the whole post at Dutch Perspective.
Thanks, Communication Overtones for the link.
Comments (2)
Posted by Marc on Aug 4th 2008
Thanks for the shout-out! Would love to hear any feedback or comments, as I’m no expert by any means. Kami’s post was tremendously helpful and shed a bit of a different light on the topic. Thanks again!
Posted by Phil Nieman, Blog Council on Aug 5th 2008
Marc,
No problem, we are always looking for interesting posts on corporate social media/blogging. The Blog Council is currently working on best practices for blogging metrics. We plan to release these best practices in the next several weeks. I’ll make sure we reach out to you upon the release.
Regards,
Phil
—-
phil@blogcouncil.org
312-932-9000
I am a employee of the Blog Council and GasPedal.
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