Use a blog to respond to news in real-time

Posted by on December 29, 2008

Corporate Social Media Case Study: Nortel

One reason it’s important to have a blog is to respond to breaking news as it happens.  When the Wall Street Journal recently published a story saying that the company was seeking legal advice on a potential bankruptcy filing, Nortel’s New Media Manager Bo Gowan immediately responded and posted a story on the company’s Buzzword blog to clarify the news as it was happening.  “To be clear,” Gowan wrote, “Nortel’s Ronald Alepian expressed to the WSJ that no bankruptcy filing is imminent.”

Learn More:
Nortel Buzzboard: Today’s Wall Street Journal Story on Nortel

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Welcome to the Social Media Business Council blog, where we write about the business of blogging and social media at the corporate level. We’re passionate about ethics, transparency, and continual learning.

The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs. Members gain instant access and advice from the heads of social media at the world’s largest brands and collaborate with one another in a friendly, productive, and private environment.

The SMBC is a GasPedal project, a company that teaches word of mouth marketing to companies of all sizes.

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