Using comments to talk with detractors during a crisis

Posted by on November 24, 2008

GM is facing a tough situation right now.  That’s no secret.  But not only is the company using the blog as a direct way of countering false statements from detractors, it is fully engaged on its own turf as well.  Comments on the GM Fastlane blog are turned on, and if you follow the threads, it definitely features all opinions (not just positive ones of support).  The company deserves kudos for keeping comments open even during a crisis.

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