Who is the voice of corporate social media?

Posted by Blog Council Staff on November 20, 2008

Perhaps one of the biggest challenges in getting a social media presence off the ground is finding the proper author or authors. While ultimately this selection will likely boil down to the story you’re trying to share, it’s fascinating to take a look at the diversity of voices in corporate social media today–where authors represent everyone from front-line employees to C-level executives.

Here are a few examples:

Jonathan Schwartz, CEO, Sun Microsystems

Jonathan writes at “Jonathan’s Blog” and covers everything from the reasons behind major business decisions to new technological developments. As the CEO of one of the biggest tech companies in the world, his blog is followed by a wide audience and is frequently quoted by the press.

Amanda Wilson, Restaurant Manager and Resident Blogger for McDonald’s StationM

Amanda was selected by her peers at McDonald’s through an online vote to be the voice of their digital community of more than 13,000 crew members. Amanda, who maintains her primary role as a restaurant manager, now also shares news about restaurant staff achievements, McDonald’s system technology and innovations related to best practices through the company’s online community.

Russell Winters, Professional Buyer and Author of gadget-related topics at Walmart’s Check Out

Russell describes his job at Walmart in layman’s terms: “I buy stuff for a living. Specifically, I buy mobile phones, phone service, and accessories for other people. I am a personal shopper… with millions of clients.” Russell’s unique position within the company provides him (and his readers) insights into the new technology, gadgets and toys that Walmart is looking to offer within its retail stores.