Valeria Maltoni of Blog Council member company SunGard highlights some comments from John Bell of Ogilvy’s PR 360 Digital Influence Team on how to respond to the financial mess:
“Whoever said corporate blogging is dead is an idiot — start a blog for godsakes.”
We couldn’t agree more, Valeria.
Welcome to the Social Media Business Council blog, where we write about the business of blogging and social media at the corporate level. We’re passionate about ethics, transparency, and continual learning.
The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs. Members gain instant access and advice from the heads of social media at the world’s largest brands and collaborate with one another in a friendly, productive, and private environment.
The SMBC is a GasPedal project, a company that teaches word of mouth marketing to companies of all sizes.
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