You Ought to Know: Other Links We Found Interesting

Posted by on October 3, 2008

Here is a roundup of some of the other interesting items about corporate blogging and social media that came across our desks this week.

Do you have a tip or an interesting link to share?  Send it to Michael E. Rubin, Blog Council VP, Community. michael@blogcouncil.org

1. Jon Hamilton, Petro-Canada *
   “The Prices at the Pump Go Up and Down”
   Gas prices are a contentious topic these days.  Watch the comments for a great example of how Petro-Canada’s blog team responds to pointed questions with openness and transparency.  Check out comment #2 for appropriate disclosure in action: “In the spirit of transparency, I want to identify myself as a Petro-Canada employee.” (link)
2. Ryan Halford, Walmart *
   “Clarifying Walmart DRM Music”
   One of the top reasons for having a corporate blog is to react to and clarify misinformation. Walmart blogger Ryan Halford used the Checkout blog for exactly that purpose.  He even invited the lead buyer for Walmart Music, Tom Welch, to do the clarification personally. (link)
3. Sean Cheyney, AccuQuote *
   “Commenting on AccuQuote’s blog”
   To require registration or allow unregistered comments?  Okay, it’s not Shakespeare, but the question over whether or not to allow unregistered comments can still inspire internal debate that would make Hamlet blush.  Here’s how Blog Council member company AccuQuote handled the comm (link)
4. Brian Lusk, Nuts About Southwest
   “We Won! Again!”
   Congratulations to Brian Lusk, Paula Berg, and the Southwest team for being named best corporate blog by PR Week.  Not bad for a bunch of nuts! (link)
5. Lee LeFever, Common Craft
   VIDEO: “Social Media in Plain English”
   Take a trip to Scoopville!  Lee LeFever brilliantly uses ice cream as a metaphor for defining social media.  If you work in social media and your parents don’t have a clue what you do for a living, show them this video.  And then buy them an ice cream cone.  (link)


“Social Media in Plain English” from Common Craft

* Disclosure: This post that we’re linking to was produced by a member of the Blog Council.  But we would have linked to them anyway because we think they’re great.  Read our disclosure policy.