Zappos finishes up their YouTube campaign

Posted by Blog Council Staff on July 21, 2008

This June, Zappos CEO Tony Hsieh, who is already very active on Twitter (@zappos), announced a new YouTube campaign. The campaign was announced on ZapposTV (the Zappos YouTube channel) posing the question “What’s the coolest thing you can do with a shoe?” (Watch the video here.) The user-generated videos were then shown to Zappos employees, who determined the winner by applause.