Overview

This document is a draft series of checklists to help companies, their employees, and their agencies learn the appropriate and transparent ways to interact with blogs, bloggers, and the people who interact with them.

We believe in the principles of transparency and openness, and this document is a way of making this real on the inside. Our goal is not to create or propose new industry standards or rules. These checklists are open source training tools designed to help educate the hundreds or thousands of employees in any large corporation the appropriate ways to interact with the social media community.

Scenarios Addressed

1. Disclosure of Identity
2. Personal/Unofficial Blogging and Outreach
3. Blogger Relations
4. Compensation and Incentives
5. Agency and Contractor Disclosure
6. Creative Flexibility

This is an Open Source Document

• This is a living document that will continually change.
• This document will continue to evolve with community feedback and participation.
• Share and change this document as much as you like. It is licensed under a Creative Commons Attribution 3.0 Unported License.  Please attribute the Blog Council and link to www.blogcouncil.org/disclosure.

How to Use this Toolkit

1. Discuss these model policies with everyone involved in social media: marketing, communications, legal, HR, sales, customer service, etc.
2. This document supports existing company policies and is not intended to supersede them.
3. Customize them to fit your organization’s specific needs and operations.
4. Create a training program to share them company-wide.
5. Share them with your agencies, consultants, and contractors.
6. Post your version to our library to help other companies develop policies.